![]() And the platform is popular around the world! According to Meta, daily conversations between people and businesses on Messenger and Instagram Direct have increased 40% in the last year. Did you know, for example, that 200 million people access an Instagram business profile every day, and 150 million people have a conversation with businesses on Instagram every month. The social media platform is one of the fastest ways into the heart of (potential) customers. If you're still not convinced that your business should be active on Instagram, let's have a closer look at some stats and numbers that will show you why you're missing out!Ĭurrent user numbers and popularity of Instagram Direct Messagingĭon't be fooled by the influencers and fast scroll culture on Instagram. On Instagram you can take users from inspiration to conversion. Think of it this way: stories, reels and feed post inspire and then Instagram Direct Messaging informs and converts! ![]() In fact, you can use Instagram Direct throughout the entire customer journey, from lead generation to sales to customer service to retention. And that typically happens in the conversational exchange in the DMs! That's why Instagram Direct Messages in particular can be so crucial for businesses. In order to be successful on the social media channel, you also need to actively engage with your community. Of course, being present on Instagram is only the first step. In other words: brands that are not on Instagram are missing out on the huge potential of customer engagement and community building that's so unique to Instagram. What's even more relevant: In the same survey, 72% of users said that they think that a brand is more engaged in community building if it's on Instagram. And 74% find brands particularly relevant if they see them on "Insta". In a recent survey, 78% of users said that they perceive brands as popular when they see them on Instagram. In general, users have a positive reaction to seeing brands on Instagram. Instagram doesn't only have 1.2 billion active monthly users 90% of these users also follow at least one company. Disadvantages: For large accounts, responding to Instagram Direct Messages becomes a challenge.Advantages: Instagram DMs are very versatile, promote trust and generate leads. ![]()
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